Element worked together with the world renowned Griffin Studio on the Black Sky Project. Located at the Loveland Farm in Devon and lead by designer, farmer and larger than life persona Jeff Griffin, Griffin Studio brought both technical savoir faire and a keen sense of style to the project. The name Black Sky comes from the lack of light pollution at Loveland Farm, making for an especially dark sky. For this project I designed and art directed labels and trim packages, art directed the catalog, photoshoot and go to market assets, contributed as photographer as well as designed the hardgoods. All lifestyle photo's on this page are mine unless otherwise noted.